Training Video ProductionTraining videos are usually targeted at viewers within a particular company or industry. However, just because training videos don’t have to appeal to a broad general audience doesn’t mean they are easier to produce. Your staff won’t tolerate being patronized to by an instructional clip full of corporate spin. Effectively communicating key learning outcomes requires an acute awareness of your staff attitudes and working conditions. A Mintox Media training video will strike the right balance to engage your workforce and inspire them to meet professional standards. As with any corporate video, the most important thing is to tell a clear story. All training videos must scaffold information in a logical way to make the learning concepts meaningful. Mintox Media will translate complex codes of conduct into simple steps that make perfect sense once they are demonstrated on screen.
Common types of training videos
SafetyThe video medium is ideally suited to safety campaigns. It can present dangerous situations in a visceral manner and clearly demonstrate the correct response to hazards. The simple act of watching the proper procedure performed on screen makes “doing the right thing” practical in viewers’ minds. Producing a safety video means that you can be 100% confident all your workers and visitors receive the same instructions every time.
CASE STUDY: As part of a series on traffic management, The Department of Mines, Industry Regulation and Safety needed to illustrate how good road design can reduce serious incidents and fatalities on mine sites. The resulting video distilled complex engineering concepts into simple tips for operators and management alike. DMIRS were conscious that the video needed to go beyond telling workers WHAT to do, by also explaining WHY certain traffic situations present hazards.
Product KnowledgeNo-one likes to learn facts and figures by rote, but if you need your staff to have an intricate understanding of your product then consider producing a training video. An on-screen presenter with an expressive voice will greatly improve recall among your staff by encapsulating hundreds of dot points into a purposeful story.
CASE STUDY: With jewelry becoming a growth area of its business, Cash Converters invested in a 32-part training series for their staff, covering everything from diamond rings to watch bands. By filming in a real store, and securing real staff members to present various wares, Cashies ensured that their huge workforce remained engaged by presenting each learning outcome within the context of familiar visuals.
Product DemonstrationTraining videos intended for internal company use can stand to be a little more frank about the realities of daily tasks than promotional videos intended for a wider audience. Use product demonstration videos to your advantage by ensuring the voice over or presenter speaks the language of your team. Workers are more receptive to learning when they are being instructed by someone who (seemingly) understands what it’s like at the coalface.
CASE STUDY: LitCom Training’s module on Riding Horses to Carry Out Stock Work for required the production of 17 clips to explain almost every imaginable aspect of horse riding. This clip on nose bags benefits from having an expert presenter interacting with a live horse in a real yard. The information is authoritative but the demonstration is not flawless, providing further learning opportunities within a credible context.
Customer RelationsYes, sometimes customers need training as well. Make them feel like a valued part of your company by inviting them behind-the-scenes to understand your processes and better appreciate why you offer superior service to the competition.
CASE STUDY: Building a home is a rewarding but emotional journey. Blueprint Homes identified common concerns raised by customers during the build process and decided to address them upfront via a training video. The resulting 8-part series covered all aspects of construction and strategically answered frequently asked questions.
DramatisationFilmed recreations of real-life scenarios can stimulate empowering discussion in a supervised training forum. Dramatised training videos are particularly suited to presenting interpersonal skills where there is room for nuance and interpretation. To generate an objective reaction from your staff, it’s usually best to cast professional actors in main roles, rather than hiring in-house.
CASE STUDY: In order to prepare volunteers for potentially confronting situations, EdConnect needed to authentically show the reality of working with at-risk students. A total of 14 scenarios presented good and bad practice within different mentor-student contexts. Professional actors were hired to ensure pivotal lines in the scripts were captured with naturalistic emotion. We hired an external casting agency to source actors of different ages and ethnicities to represent EdConnect’s diverse range of volunteers.
Personal StoryReal-life testimonies from those who have already suffered hardship at work can be the most effective way of encouraging workers to do the right thing. Nothing hits home like a colleague opening up about the personal repercussions of bad practice. The success of a personal story training video relies on sourcing an interviewee who is both articulate and candid in sharing their experience.
CASE STUDY: The Public Transport Authority identified electrical safety as a major issue for rail workers operating in close proximity to the 25,000-volt overhead traction wiring system. One survivor of a serious incident, Shane Haley, bravely detailed the circumstances surrounding his electric shock and subsequent impact to his career and home life. Photographs of agonizing hospital treatment and a recreation of the incident imbued Shane’s story with even more gravitas and immediacy.