As with any corporate video, the most important thing is to tell a clear story. All training videos must scaffold information in a logical way to make the learning concepts meaningful. Mintox Media will translate complex procedures into simple steps that make perfect sense once they are demonstrated on screen. It’s also important to be aware of existing attitudes and working conditions so the training video doesn’t patronise your hardworking staff. A Mintox Media training video will strike the right balance to engage your workforce and inspire them to reach new heights.

Find out about common types of training videos below.

Safety

The video medium is ideally suited to safety campaigns. It can depict dangerous situations in a visceral manner and clearly demonstrate the correct response to hazards. The simple act of watching the correct procedure performed on screen is extremely powerful to viewers, because it normalises “doing the right thing.” Producing a safety video means that you can be 100% confident all your workers and visitors receive the same instructions every time.

As part of a series on traffic management, The Department of Mines, Industry Regulation and Safety needed to illustrate how good road design can reduce serious incidents and fatalities at mine sites. The resulting video distilled complex engineering concepts into simple tips for operators and management alike. DMIRS were conscious that the video needed to go beyond telling workers what to do, by explaining why certain traffic situations present hazards.

Product Knowledge

No-one likes to learn facts and figures by rote, but if your staff need to have an intricate understanding of your product then consider producing a training video. An on-screen presenter with a relatable, expressive voice will greatly improve recall by encapsulating hundreds of dot points into a purposeful story.

With jewellery becoming a growth area of its business, Cash Converters invested in a 32-part training series for its staff, covering everything from diamond rings to watch bands. By filming in a real store, and involving real staff members, Cashies ensured that their huge workforce remained engaged by presenting each learning outcome within the context of familiar visuals.

Product Demonstration

Training videos intended for internal company use can stand to be a little more frank about the realities of daily tasks than promotional videos intended for a public audience. Use product demonstration videos to your advantage by ensuring the voice over or presenter speaks the language of your team. Workers are more receptive to learning when they are being instructed by someone who understands what it’s like at the coalface.

LitCom Training’s module on Riding Horses to Carry Out Stock Work required the production of 17 clips to explain almost every aspect of horse riding. This clip, on nose bags, benefits from having an expert presenter interacting with a live horse in a real yard. The information is authoritative but the demonstration is not flawless, providing further learning opportunities within a credible context.

Customer Relations

Yes, sometimes customers need training as well! Make them feel like a valued part of your company by inviting them behind-the-scenes to understand your processes and better appreciate why you offer superior services than the competition.

Building a home is a rewarding but emotional journey. Blueprint Homes identified common concerns raised by customers during the build process and decided to address them upfront via a training video. The resulting 8-part series covered all aspects of construction and strategically answered frequently asked questions.

Dramatisation

Filmed recreations of real-life scenarios can stimulate empowering discussion in a supervised training forum. A dramatised training video is ideal for presenting interpersonal situations where there is room for nuance and interpretation. To generate objective reactions from your staff, it’s usually best to cast professional actors in main roles, rather than hiring in-house.

In order to prepare volunteers for potentially confronting situations, EdConnect needed to authentically demonstrate the reality of working with at-risk students. A total of 14 scenarios presented good and bad practice within different mentor-student combinations. Professional actors were hired to ensure pivotal lines in the script were captured with naturalistic emotion. An external casting agency sourced actors of different ages and ethnicities to represent EdConnect’s diverse range of volunteers.

Personal Story

Real-life testimonies from those who have already suffered hardship on the job can be the most effective way of encouraging workers to do the right thing. Nothing hits home quite like a colleague espousing the personal repercussions of bad practice. The success of a personal story training video relies on sourcing an interviewee who is both articulate and candid in sharing their experience.

The Public Transport Authority identified electrical safety as a major issue for rail workers operating in close proximity to the 25,000-volt overhead traction wiring system. One survivor of a serious incident bravely detailed the circumstances surrounding his electric shock and subsequent impact to his career and home life. Photographs of agonizing hospital treatment and a recreation of the incident gave the worker’s story even more gravitas and immediacy.

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